Skin By Sarah

Brand Identity

Creating a brand to showcase Skin by Sarah’s expertise and professionalism.

Skin by Sarah is a local skin clinic in Halifax. As a business, it’s fashion-led yet clinical and employs professional skincare experts. The new brand needed to reflect this level and coincide with the opening of Sarah’s new, custom-designed skincare clinic.

The key identifier of the Skin by Sarah brand is its diamond logo. It symbolises the luxury clients associate with their experiences at the clinic. So we put it front and centre, then designed around it.

We created a bold and beautiful brand language using muted colours and refined typography designed to appeal to Skin by Sarah’s style orientated clientele. Together with elegant photography, we created a brand that will stay sharp for years to come.

“We have really enjoyed working with Northlight to develop our brand. The team are creative, thoughtful and pay careful attention to detail. I’ve received brilliant feedback from our clients; our brand now truly represents our business and vision for the future. Northlight are friendly, professional and supportive.”

Sarah Deacon, Managing Director