Project Go

Brand Identity

A brave, unafraid and distinctive brand for a new startup events management business.

Project Go wanted their new brand to make waves. It had to be testament to the team’s bold events management approach and convey their simple-yet-stand-out professional philosophy. The brand needed to exude Project Go’s originality and individualism, elevating them above plain, corporate events businesses and reflecting the team’s talent for shaking things up for clients.

Typography forms a major part of the new brand, with a strong, energetic style conveying the up-front clarity and honesty core to Project Go as a business. A deliberately-refined colour palette quite literally puts everything in black and white for the audience. Yet the bold splash of pink represents Project Go’s rejection of the status-quo, achieving an overall look-and-feel balancing prominence with understatement and distinct character with versatility.