Fusion Digital Art Exhibition

Eureka! The National Children's Museum

A vibrant identity for a world-renowned collection of digital art in Eureka's Spark Gallery.

We’ve worked on many branding projects with Eureka! The National Children’s Museum but this particular project was an opportunity to do something extraordinary. Eureka’s gallery space (The Spark Gallery) was about to host a new exhibition. Fusion: Adventures in Digital Art was a six-month showcase of the Lumen Prize winners, the very best art created with technology.

We were asked to produce a sub-brand to communicate a level of sophistication to a slightly older generation of interested, young adults. The concept behind our work originated from the art displayed in the exhibition itself; featuring renowned pieces from 10 international artists.

The art inspired us to dream up a colourful display of marketing materials that upped the anticipation for this enlightening event. We made use of the Eureka! colour palette, typography and graphical style, but in kaleidoscopic ways that helped Eureka! connect with the right audience.

“The team at Northlight have helped bring to life the brand strategy for Eureka! Time and time again Northlight have been able to take a brief and execute it at pace to our requirements. They listen, learn quickly and are all thoroughly nice people too. A great agency!”

Florence Symington, Head of Marketing