The Project

Based in Manchester Chill Factore is the UK’s longest indoor real snow slope. We were approached by Chill Factore to work on the development of their new brand positioning, throughout all their marketing communications. The new bold and energetic brand was designed to engage and inspire their audiences; our work was needed to translate this through their campaigns and support them to achieve their desired positioning as the number 1 visitor attraction in the North.

What we did

While working within a basic brand framework, we developed a new fresh typographic style that adds energy to their marketing campaigns. Bright and colourful it helps deliver brand messages with a playful punch. To complement the typography, we sourced vibrant, spirited imagery to amplify the message.

Our Approach

Our approach to each campaign remains the same – how can we bring energy and excitement to the communications that we develop for the brand.


We work collaboratively with the marketing team at Chill Factore, this partnership is crucial to our design process. We’re thrilled to have played our part in their brand’s development and we look forward to the next snowy adventure.

Let’s Talk!

To chat about your next project or for more information about
Northlight, call or email us, we’d love to hear from you.

01422 372 312   |   [email protected]

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