Chill Factore

Brand Refresh

Designing a vibrant and energetic brand for the UK’s longest indoor real snow slope.

Chill Factore is the UK’s longest indoor ski slope. It’s an alpine adventure where visitors shred over real snow and hit jumps at speed. But it’s also a family friendly place for beginners to go at their own pace. So the new brand needed to get thrill-seekers’ blood pumping, while reassuring mums and dads their kids are in safe hands.

To match the energetic typographical style we’d created previously, we added playful messages that invited audiences to embrace the new and challenge themselves.

With the vibrancy of the colours and calls to “find your inner ‘yeah!’’’, there’s no doubting this is the most fun you can have in and around Manchester. And the evidence was all there. Using genuine in-house photography of the venue, instead of stock images, we were able to show radically spirited people of all ages and abilities, in an ice-cool environment.