About Cavalier Carpets

Cavalier Carpets are a carpet manufacturer based in Lancashire. They design and manufacture Wilton, Axminster and tufted carpets for residential and contract markets using both wool and synthetic fibres. They briefed us to refresh the current brand, design and develop a new corporate website and create a new campaign to promote their bespoke carpet range.

The Direction

Cavalier have been around for over 45 years and have grown into a successful international name in the carpet industry and boast an impressive client list. Through a series of meetings, it was clear that Cavalier Carpets was a forward thinking modern organization that wanted to preserve its heritage and sophistication within its new direction. We got to work bringing their new rejuvenated brand ideas to life. We redefined their tone of voice, introduced a modern elegance to their typographic approach, and incorporated illustrated versions of their bespoke carpet designs.

Bespoke Services

Inspired by nature Cavaliers bespoke service is as unique as every design within nature itself. Through this, we created a high-end brochure that demonstrates the full extent of its abilities to the customer looking for an individual carpet that’s completely unique to them.

Online Focus

Through creating their corporate website we got to combine all the new brand touch points into a fully responsive site that worked on all modern browsers, tablets and mobile devices. The design needed to be aspirational as well as functional. The new website combines a sample ordering service, search facility, an interactive retailer search map, aspirational photography and interactive elements that provide a fully immersive user experience. This all works within a comprehensive content management system that gives the client complete control.

Let’s Talk!

To chat about your next project or for more information about
Northlight, call or email us, we’d love to hear from you.

01422 372 312   |   [email protected]

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