The new gin and Prosecco bar wanted to be the place to be in Mirfield, West Yorkshire. Its brand had to compete with the top bars in the surrounding cities, luring the crowds with quality food, late night drinks and live music. They needed a classy identity with elegant decoration.
Brand identity for a luxury new bar and venue offering a sophisticated evening out in Mirfield.
Starting with a custom hand-lettered logo, we made the mark the heart of the brand. The identity is as chic as the bar’s interior using a classic typeface and art-deco style patterns that couldn’t be more inviting – like the atmospheric background images mirroring the ambience of Artisan’s jazz cellar. Beyond this, the new brand brought together all elements of the venue, from promotional banners, cocktail menus and even the shop-front.
“The team at Northlight have been a pleasure to work with. They captured the vision for our brand perfectly and continue to hit the mark whatever challenge we throw at them. The conceptual work exceeded our expectation and our bar continues to benefit from having such an authentic identity.”
Darren Ludbrook, Managing Director